Monday, April 04, 2005

I'd Like to Buy the World a Coke

The 1971 Coca-Cola slogan on the surface seems to show a simple desire to spread some good in the world through a little generosity. The image of six and a half billion bottles of Coke opening simultaneously comes to mind, a Coca-Cola executive's dream. Over the years, this dark fizzy liquid has pervaded society, evolved and adapted to a multitude of variable social climates, and learned how to expertly exploit human emotion for its own advantage using a rich tapestry of enticing images.

Eleven-thousand-and-eighty shares of Coca-Cola Amatil Ltd stock at $8.48 per share, roughly ten-thousand Australian dollars, was the market order I put through tonight in my first foray into the online trading world - if only it were real money. I had just about forgotten I'd joined up for the ASX Sharemarket Game, after I'd given up on the hopelessly designed interface about a month ago, when today I received an email saying it's not too late to start buying shares with my make-believe fifty grand.

Coca-Cola seemed to be performing as good as any, plus it's oh so deliciously refreshing! I'll be eagerly watching the market in the weeks to come. You never know, perhaps soon I'll have enough to buy the whole world an imaginary Coke.

Refreshingly delicious


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